Retail Email Report.
Putting data to one side and looking through real people’s eyes
107 UK retailers. 1,645 emails. Focus groups. Benchmark studies. Interviews with industry experts. Interviews on the street. When it comes to trusting people before statistics, we’ve certainly done your homework.
In our comprehensive report, you’ll find that the most effective brands only use data to support, not dictate, their digital communications. With first-hand insights and evaluations of top brands’ emails, we show you how to inspire action by putting real people first.
What does your free report cover?
- Opinions and experiences of real people
- In-depth analyses of top brands’ emails
- The components of email effectiveness
- The need for relevant real-time content
- How to get the right message to the right place at the right time
Get your copy or be included in next year’s report
Download your preview copy immediately by filling in the form below. We’ll be in touch to get a glossy full version to you and discuss whether you’d like to be included in our 2016 follow-up report.
(Don’t worry, we’ll keep your data safe.)
We’re all distracted when we use our mobile devices. That means we need language to be simpler, interfaces to be less complex, colour contrast to be greater and calls-to-action to be larger.Rob Dinsdale
You might have a wonderfully designed email that entices your customer to engage, but if the website experience doesn’t match their expectations, retailers will lose out.Les Hughes
I think the logging in bit is important. If there are no barriers I get a bit scared of myself buying too much.Focus group participant
I am on my mobile all the time, and it’s just too easy, sometimes I will force myself to buy something with the desktop because it’s bigger, it feels more secureFocus group participant